Icecream architecture will discuss the development and implementation of the icecream van ethos that supports them to offer engaging and approachable projects. The ‘iceream van ethos’ was created to enable people to influence the architectural and cultural regeneration of their locality.
Discussing current and past projects icecream will offer an insight into their drive for creating scenarios that enable the participant’s to freely and creatively participate.
Each project will explore the techniques employed to promote ownership, sustainability and cohesion of partners. The physicality of the icecream van and its role in developing relationships and visibility will be explored, touching briefly on how an architect presents themselves to the public and whether, as architects we should be doing more to have an ‘on street’ presence in our communities.
The icecream van, a wonderful piece of street theatre that delivers its diverse services throughout the country cannot be over looked as the premise for an architectural practice and icecream architecture have done just that. Desmond Bernie and Sarah Frood in 2009 established a young mobile organisation whose on-street presence is highlighted by the 1971 Ford ice cream van that acts as the connection point with communities for their varied range of projects.
It was with this idea of the icecream van as a catalyst for sociable interaction that icecream architecture completed the public consultation for Glasgow City Council’s 50 year plan, the Future Glasgow: City Vision. The icecream van became the beacon and hub for a city-wide consultation process that aimed to include the views and requirements of participants from every locality and background. The success of this method is based on the approachable, face-to-face nature of the way icecream architecture works; breaking down the barriers of professional formality to help make architecture accessible to a wider public.
With this same approach, icecream architecture have delivered many architectural and educational workshops that make connections between communities, places and architectural practice. By the creation of on-street events and workshops at locations like The Lighthouse and Zaha Hadid’s new Riverside Museum, icecream promote the work that architects offer whilst encouraging participant’s creativity and understanding of the built environment. Recognition of this work came in the form of funding from the Irish Arts Council for a month long tour of Ireland delivering workshops at festivals, in schools and at various pop-up on-street locations throughout October, entitled the Architectural Circus.