- Łódź Design Festival 2012 - http://www.2012.lodzdesign.com/en/ -

ColaLife

Simon Berry
www.colalife.org [1]

Yamoyo – anti-diarrhoea kit (1985 – 2012)
Vacuum formed rPET (80% recycled) plus the components: Oral Rehydration Salts, Zinc supplements, Soap and instructions. NOTE: the packaging is an integral part of the kit acting as a measure, a storage device, a cup and potentially a device for sterilising the water used through SODIS (Solar water disinfection).

ColaLife – the organisation behind the Kit Yamoyo- is working with Coca-Cola and a bottling partner (SABMiller) to use its distribution channels in developing countries to carry ‘social products’ such as oral rehydration salts, high-dose vitamin A, water purification tablets, or whatever else is required in a particular locality to save lives, particularly children’s lives. You can buy a Coca-Cola virtually anywhere in developing countries but in these same places 1 in 5 children die before their 5th birthday from simple preventable cause like dehydration from diarrhoea.


Article printed from Łódź Design Festival 2012: http://www.2012.lodzdesign.com/en/

URL to article: http://www.2012.lodzdesign.com/en/exhibitions/main-programme/the-future-is-stupid/colalife/

URLs in this post:

[1] www.colalife.org: http://www.colalife.org/

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