Albio Nascimento & Kathi Stertzig
www.the-home-project.com

Around the world we currently see two almost contradicting developments: A growing interest in and appriciation for traditional craftmenship is confronted with the extinction of local traditions and skills.

Portugese/german design practice The-Home-Project * explores this developement and initiates projects with artisans to develop their skills, products and business further.

In 2009 they launched Cultural Intensiva in the Algarve region in Portugal, a project that was set out to design products that would use the almost forgoten local stories as guidelines with a focus on cultural development.

It started with an intensive observation of the ways of making and using objects within the community. The knowledge of vernacular culture then became a method for designing based on folk experience rather than academic expertise. Traditional habits and customs infuse a contemporary sense of creative and honest design solutions.

In 2010/11 Projecto TASA was launched to explore the role of craft and design in regional development and to return handcraft production to the market. The-Home-Project * centered this initiative around strategic product innovation through design consultancy. It again focussed on regional culture, local materials, techniques, and know-how. But in addition it also made artisans and local producers formed a regional network for the development of contemporary product interpretations and communication strategies to ensure a renewed interest in regional handcraft techniques and market success.

In collaboration with 11 craftspeople, a series of new souvenirs, home accessories and merchandising articles were developed. Through renewed packaging and graphic designs, developed together with regional students, the products are a direct response to various regional markets requests.

Project TASA was carried out with CCDR Algarve and funded by the EU.