Porcelain is a range of 9 wines of Bordeaux in bottles of 33 cL made with porcelain. A packaging with 9 tasting phials of 6 cL allows the consumer to taste each wine in small quantities. There is on each phial a letter from the word Porcelain, related to a wine, which we are able to find again on the bottles. Moreover, with Porcelain we don’t remove anymore the cork out of the bottle but we break the neck of the bottle. The porcelain permits to communicate with the same values of wine (know-how, tradition and culture) in an other way that on the label. Then, I could use different codes for the packaging. Moreover, with the porcelain, we can valorize the wine giving it a sense of sensuality.